That established, some of things I like to know are people. They are either "girls" or "guys". My waxing girl, for example. There's no one better in the world. 7 different kinds of wax and the ability to make online appointments... I could "wax" poetic for three more paragraphs, but I'll spare you. My list of "girls" and "guys" is extensive and while their monikers are impersonal, they are of the utmost importance to me and I care about each of them dearly.
"Go see 'my girl' and she'll hook you up." Could be my tailor, waxer, manicurist, photographer, letterpress printer or even my most favorite and treasured person at a local paper store, who is the best, most incredible idea generator, and who can bring a project to life just by talking about it.
'My guy' on the other hand could also reference a list of delicious vendors, printers, mockup artists or just the exact right person to see at the frozen yogurt store, the one who always fills your cup with a heavy hand! But my most favorite guy of the moment is my new 'promo guy'! (Sorry Brad, you're not my "favorite" guy during office hours!!) My new guy, Mark, is possibly the best, most incredible addition to my roster of people. He is a self proclaimed "I can do anything" sort of vendor. He has provided me with exceptional service, super friendly banter and the willingness to make just about ANY of my "out there" ideas come to life. On the search for a product that just didn't seem to be findable, anywhere in the promo-world, Mark called to tell me that he found said item at a local craft store, and was going to pick me up samples after work... worst case scenario, he'd buy the product for me and ship it to me from Texas, and I could pay him back. I've never met this 'guy' in person, but after working with him for two weeks I'm pretty sure he's going to be 'my guy' for a long long long long time. I will recommend 'my guy' with fervor... doing everything in my power to help him get the business he deserves and will know in my heart that there is not one better person on this planet to help my friends get what they need. Like I said, 'my guy' can do anything... printing, stickers, promo materials, tchotchkes, you name it... he will make it his personal challenge and get it done.
So, to recap... I have a new 'guy' and the world feels more secure already.